METRO DETROIT'S

FRACTIONAL BRAND DIRECTOR

I step in where brands stall.
Strategy, systems, and creative execution

Take a deep dive into how I work with Businesses

Graphic Designer, Marketing Strategist, Amazon Optimizer, Brand Creative, Logo Designer, Packaging Designer, Brand Designer, Brand Strategy, Creative Strategy. Brandon Sturgis Fractional Brand Director Brand Psychologist Creative & Campaign Lead Brand Systems Architect Decision-Maker for Growing Brands Builder of Brand Intelligence, brand leadership, brand strategy consultant, brand direction, metro detroit branding, brand governance

TRADITIONAL BRANDS ARE DEAD | CHARACTER BRANDS LIVE |

CHARACTER BRANDING vs TRADITIONAL BRANDING

Your brand is not your logo, colors, vision statement, or your messaging style. That's what I call boring, underdeveloped, traditional branding.

If you left your brand alone for 5 years, would it hold up in a rapidly changing world?

Now imagine your brand as a character: a living personality with behavior, voice, and intent. One that can adapt to trends, market shifts, and business changes without losing itself.

That’s character branding.

It brings your brand to life so it can engage, respond, and build trust even when you’re not actively selling.

A brand with character:

Feels human
Stays consistent as it grows
Evolves without losing its identity

That’s how brands move from attention to attachment, and stop relying on how much money they can pour into ads just to stay visible.

SELECTED BRAND DIRECTION & STRATEGY WORK

NANO MAGIC'S JESTER HAS NANO BALLS

Brand repositioning + disruptive go-to-market launch

Reframed a fragmented brand around a bold Jester character, led strategy and execution, and produced a standout GTM campaign that shook up a stale category.

HARTOD INSPIRED BY CARHARTT

Purpose-driven brand storytelling

Concepted a brand rooted in work ethic and legacy, using strategic storytelling, visual identity, and experiential elements to elevate meaning and audience connection.

MIAMI GETS MEGAFIT AT MEGALIT

Brand launch + strategic market entry

Built Megalit from ground up with brand direction, creative, and systems that broke through in a saturated Miami fitness market - bold identity, cohesive launch strategy, and integrated digital + physical presence.

THE FUTURE OF A BRAND LOOKS TO THE 90'S

Heritage-informed packaging innovation

Revitalized packaging by blending classic 90’s visual logic with modern brand psychology. Preserving recognition while injecting energy, clarity, and brand character.

SOME LIONS HAVE NO PLACE IN THE PRIDE

Brand reposition + audience realignment

Refocused a flailing clothing brand away from a limiting affiliation and toward a universal identity with purpose, voice, and momentum. From founder frustration to community resonance.

LOGOS

Logos with strategic intent

A curated suite of marks built from brand core to execution. Not trendy designs, but logos engineered for clarity, personality, and real-world impact.