In the midst of breeding life into the Nano Magic brand, we took a look around and realized how stale the old packaging was...so the packaging redesign began.

The Method:
1. Breakdown and define key elements, graphics, and colors
2. Rewrite the copy so it all feels like the Jester wrote it.
3. Inject irreverence and hide as many "easter eggs" as possible. Who said packaging needs to be boring?

The Outcome:
Colors and key elements remained the same - we needed to hold on to some key identity that our customers would recognize (though at this time not many people knew about us, so it was more for us I guess). So what changed? Hierarchy...mostly.

We leaned into the color-blocking style of the 90's, since the era had so many parallels to clean, confidence, vibrance, fun, and liveliness. Lastly, the Jester added the final touches, splashing flair, humor, and random easter eggs that any "child-inside" would appreciate.