Let's talk
Feeling inspired and Ready to put Brand Leadership to work?
Whether you need a Fractional Brand Director, a strategic audit, or campaign leadership, it starts with a conversation. No pitch decks. No pressure. I'm not a sales guy. Just straight talk about where your brand is and where it should be.
20-minute discovery call.
No commitment required.
Available for Metro Detroit and remote engagements nationwide.
Flexible scopes: retainer, hybrid, project-based.
When I joined Nano Magic in 2021, the company had a strong product portfolio but a fractured identity. I repositioned the brand through the Jester archetype - bold, irreverent, and disruptive - and gave it a character strategy inspired by Tony Stark: a genius showman who mixes innovation with perfectly timed wit and humor.
By 2022, that character came alive. I rebuilt the brand strategy and led creative execution with agency partners, shaping Nano Magic into a confident, witty challenger.
The breakthrough was our two-minute ad, “Our Balls Are Smaller…Nanotech-Powered Balls,” written and produced under my direction. It echoed the disruptive tone of Dollar Shave Club, injected humor into a stale category, and reintroduced Nano Magic as a brand ready to go head-to-head with giants like RainX, Windex, and Clorox, by shouting we’re “better than all your X’s”!
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NANO MAGIC'S JESTER HAS NANO BALLS
marketing strategy • brand strategy • creative strategy
brand lead • creative lead • commercial script co-creative/writer • agency lead
Detroit, MI, USA