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Brandon Sturgis
Fractional Brand Director

Brandon Sturgis • Fractional Brand Director

bdsturgis

bdsturgis

bdsturgis

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Join date: Mar 3, 2024

Posts (1)

Jul 24, 2026 ∙ 22 min

The Coherence Crisis: Why AI Will Force Companies to Rethink What a Brand Actually Is

AI can copy what your brand looks like. It can't generate what your brand would do. Why AI forces every company to rethink what a brand actually is.

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