Fractional Brand Director | Metro Detroit, MI, USA
Fractional Brand Director
Brand confusion is costing you more than you think.
When Business decisions start carrying real consequences - growth, scale, reputation, long-term equity, acquisition, etc. - the sharpness of your brand will make or break success.
The Problem
"Broken" Brands cost businesses an average of 10-20% of revenue annually.
Most companies have brand pieces in place, but they lack a true foundation and direction. This compounds dysfunction over time. If any of this feels familiar, you're already paying for it.
Teams execute without alignment
Inconsistent visuals, messaging, personality, across touchpoints
Ad spend increases while efficiency decreases
Marketing feels like each campaign starts from square one
Ops teams default to cost optimization or production efficiency
Leadership pivots every quarter, chasing losses
AND yes...there are many more signs, and they can show up at all stages.
HELPING FOUNDERS & BUSINESS LEADERS CLEAR UP BRAND CONFUSION
Your Guide
Fractional Brand Leadership
You don't need to hire a full-time Brand executive. I'll step in as your strategic Brand Director to sharpen your most valuable asset - providing the clarity, direction, guardrails, and leadership your brand needs to scale without the full-time executive cost.
Clear, actionable strategy
Consistent positioning across all touchpoints
Foundational clarity that guides business decisions
Leadership without the overhead
The Plan
A clear path from where you are to where you need to be.
1
Discovery Call
We sit down (virtually or in-person) to dig into the real problem in your business.
2
Brand Assessment
I conduct a thorough audit of your brand ecosystem: visual identity, posistioning, messaging, personality, internal alignment, and competitive landscape.
3
Strategic Roadmap
You receive a clear, actionable roadmap with priorities, timelines, and the brand decisions that need to happen NOW versus later.
4
Embedded Leadership
I step in as your Fractional Brand Director, working alongside your teams to execute the strategy, make the calls, and ensure the foundation doesn't crumble.
1
Discovery Call
We sit down (virtually or in-person) to dig into the real problem in your business.
2
BRAND ASSESSMENT
I conduct a thorough audit of your brand ecosystem: visual identity, posistioning, messaging, personality, internal alignment, and competitive landscape.
3
STRATEGIC ROADMAP
You receive a clear, actionable roadmap with priorities, timelines, and the brand decisions that need to happen NOW versus later.
4
EMBEDDED LEADERSHIP
I step in as your Fractional Brand Director, working alongside your teams to execute the strategy, make the calls, and ensure the foundation doesn't crumble.
Who I work with
Two Audiences.
One Discipline.
Whether you're a COMPANY that needs a brand leader at the table, or an AGENCY that needs senior support on complex projects, the discipline is the same.
The Outcome
What success looks like.
When brand leadership is in the room, everything changes. Here's what my clients have walked away with.
$2.5 M
in big box retail PO's driven in 60 days
7
national retailers reached through brand scaling
220%
engagement growth in 3-month rebrand
97%
agent retention YoY through brand strategy
A brand that commands the room and the market.
Internal teams aligned around a single brand voice.
Messaging that resonates, differentiates, and converts.
Brand architecture built for business guidance.
Campaigns driven by strategy instead of trends.
Long-term equity that compounds over time.
The Stakes
Without Brand leadership, you're leaving equity on the table.
Every rebrand without a reason, every campaign without a foundation, and every touchpoint without consistency chips away at the brand you've poured your heart and soul into. The market doesn't wait for you to figure it out. Your competitors won't either.
The cost of NOT having a brand leader isn't always visible...until it is.
CHARACTER BRANDING vs TRADITIONAL BRANDING
Your brand is not your logo, colors, vision statement, or your messaging style. That's what I call boring, underdeveloped, traditional branding.
If you left your brand alone for 5 years, would it hold up in a rapidly changing world?
Now imagine your brand as a character: a living personality with behavior, voice, and intent. One that can adapt to trends, market shifts, and business changes without losing itself.
That’s character branding.
It brings your brand to life so it can engage, respond, and build trust even when you’re not actively selling.
A brand with character:
-
Feels human
-
Stays consistent as it grows
-
Evolves without losing its identity
That’s how brands move from attention to attachment, and stop relying on how much money they can pour into ads just to stay visible.
Let's talk
Ready to put brand leadership to work?
Whether you need a Fractional Brand Director, a strategic audit, or campaign leadership, it starts with a conversation. No pitch decks. No pressure. I'm not a sales guy. Just straight talk about where your brand is and where it should be.