BRANDING THE ADULTCHILD

AWARD WINNING PROJECT IN CORPORATE BRANDING

logo design • corporate identity & graphic standards • promotional products
branded campaign • marketing strategy • ADDY Best of Show • Gold ADDY award

When your 30+ year-old child is still living at home, it's not always an easy subject to talk about, for anyone. Especially, when one of the reasons you want him/her out is because he/she keeps interrupting your sex life. According to the 2015 U.S. Census, roughly 30% of adults, 25-34 years old, still live at home. The situation is comical to outsiders, but to the parents and the AdultChildren, it can be quite frustrating. The campaign was presented in an entirely satirical manner, in hopes to break down the harshness of the AdultChild's unfortunate situation.