CAREER
APRIL 2021 - PRESENT
NANO MAGIC
Nanotech-Powered Cleaners and Protective Coatings
BRAND MANAGER & CREATIVE LEAD
Nano Magic is a start-up with an established portfolio of B2B solutions. In 2019, the company came under new ownership and has done a phenomenal job repackaging and positioning its cutting-edge products for the consumer market. In the year that I’ve been with the company, I’ve led a full-scale packaging redesign, developed an 18-month marketing strategy to establish itself as a major disruptor in the lens cleaner, anti-fog, and rain repellent space - made right in the Motor City - and have begun to inject its witty, comedic, yet intellectual voice into the world, via email, social media, magazine ads, trade show displays, retargeting ads, and other marketing collateral.
JULY 2016 - FEBRUARY 2017
LIONBLOOD CLOTHING CO.
Casualetics & Lifestyle Clothing Company
MARKETING & CREATIVE CONSULTANT (contract)
Initially contracted to evaluate social media accounts, Google Analytics, and CRM data to find a correlation between known (retail) demographics versus the "digital" audience. My analysis and recommendation led to a full company rebrand and shift in the creative direction; including products and marketing strategy (channels, target, and promotion). Together, the owners and I collaborated to develop the rebrand. The direction aimed to take on the personality of a true lion, king of the jungle, and owner of the grit it takes to get to the top.
AUGUST 2013 - MAY 2016
GENTLE BEN'S BREWING CO.
College Bar/Restaurant/Night Life
MARKETING MANAGER
With increased responsibility and freedom to employ different marketing strategies, I launched a brand campaign, called "BensLife," which became the name for the Gentle Ben's community, among middle-aged and elder Tucsonans, and students at the University of Arizona. Designed print material for events, advertisements, menus, and promotional material for that boasted over 800 customers in a 4-hour period - for gelato. Designed marketing material for display ads, redesigned the company's website, and created all content social media - making Gentle Ben's Facebook Page #3, among college bar & nightlife businesses in Tucson, AZ.
JULY 2013 - DECEMBER 2013
RIDGETOP GROUP
NASA & U.S. Military Contracted Prognostics Engineering Group
GRAPHIC DESIGNER (contract)
Working closely with the Electrical Engineers and Project Manager that were developing confidential technologies for critical environments, I designed and standardized product presentation material, including, presentation slides, product brochures, and product specification sheets.
MAY 2017 - AUGUST 2020
WINDERMERE REAL ESTATE
WALL STREET GROUP
Real Estate Brokerage
MARKETING DIRECTOR & SOLUTIONS ARCHITECT
As the company was developing its marketing program under the name, LIVE | LOVE | OWN®, I was brought on to steer the program and manage its integrity throughout the company. I was the market researcher, data analyst, content producer, copywriter, marketing automation specialist, web developer, digital assets stickler, social media, email, and overall marketing help desk; and real estate rookie. The Marketing program had enormous potential, but there were nuances, conflicts, resource issues, and other major challenges holding it back. After throttling the idea to shake things up with my team and owner, we began a lengthy and intense process to launch a marketing solution.
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A challenging road (learning a ton), but we have begun beta tests on the new solution and our Brokers will soon have a way to make their business and daily lives easier, ten-fold.
Oh, the Brokers involved with the beta testing are blown away with what we've got so far!
MAY 2016 - JANUARY 2017
INJECTED MEDIA
Digital Marketing Agency
MARKETING/PROJECT MANAGER (contract)
My contract was reinstated to develop a team of marketers and oversee a few immediate project launches. Since the initial project launches, I am preparing launches for upcoming projects, managing a team young marketers, as well as client fulfillment.
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MARKETING COORDINATOR (contract)
Coordinated a small creative and production team, within the agency, to develop campaigns, reports on digital marketing activity, including Facebook, Google Analytics, and MailChimp, market analysis, website development, and graphic design for print and web projects.
OCTOBER 2013 - JANUARY 2016
BARRIO BREWING COMPANY
Brewing in Tucson, AZ for over 25 years
GRAPHIC DESIGN & MARKETING CONSULTANT
Provided market research and recommendations for an expanded area of distribution. The recommendations included: identity and brand awareness, brewery tours, sales talking points, and marketing collateral at every phase and touch point.
PROFESSIONAL SKILLS
PROJECT MANAGEMENT & OPERATIONAL
AGILE METHODOLOGIES
ANALYSIS & REPORTING
ASANA - PROJECT MANAGEMENT APP
BASECAMP - PROJECT MANAGEMENT SOFTWARE
BRAND MANAGEMENT
CAMPAIGN STRATEGY
CREATIVE STRATEGY
DIGITAL ASSET MANAGEMENT
MAC OPERATING SYSTEM
MICROSOFT WINDOWS OPERATING SYSTEM
MICROSOFT OFFICE - MAC & PC
PROTUCTEEV - TASK MANAGEMENT SOFTWARE
RESEARCH REPORTING - MARKET
6/10
7/10
8/10
8/10
8/10
7/10
8/10
8/10
9/10
6/10
7.5/10
6/10
7.5/10
DIGITAL MARKETING
FACEBOOK BUSINESS MANAGER
GOOGLE ANALYTICS
HOOTSUITE
MAILCHIMP
REPORTING
SEARCH ENGINE MARKETING
ZENREACH
8/10
6/10
8/10
6/10
7.5/10
3/10
8/10
CREATIVE & DEVELOPMENT
ADOBE CC DREAMWEAVER
ADOBE CC ILLUSTRATOR
ADOBE CC INDESIGN
ADOBE CC MUSE
ADOBE CC PHOTOSHOP
COPYWRITING
CSS 3
HTML 5
JAVASCRIPT
WIX.COM - WEBSITE BUILDING
WORDPRESS - WEBSITE BUILDING
7/10
9/10
9/10
3/10
9/10
5/10
8/10
5/10
3/10
8/10
7/10