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CAREER

APRIL 2021 - PRESENT

NANO MAGIC

Nanotech-Powered Cleaners and Protective Coatings

BRAND MANAGER & CREATIVE LEAD

Nano Magic is a start-up with an established portfolio of B2B solutions. In 2019, the company came under new ownership and has done a phenomenal job repackaging and positioning its cutting-edge products for the consumer market. In the year that I’ve been with the company, I’ve led a full-scale packaging redesign, developed an 18-month marketing strategy to establish itself as a major disruptor in the lens cleaner, anti-fog, and rain repellent space - made right in the Motor City - and have begun to inject its witty, comedic, yet intellectual voice into the world, via email, social media, magazine ads, trade show displays, retargeting ads, and other marketing collateral.

JULY 2016 - FEBRUARY 2017

LIONBLOOD CLOTHING CO.

Casualetics & Lifestyle Clothing Company

MARKETING & CREATIVE CONSULTANT (contract)

Initially contracted to evaluate social media accounts, Google Analytics, and CRM data to find a correlation between known (retail) demographics versus the "digital" audience. My analysis and recommendation led to a full company rebrand and shift in the creative direction; including products and marketing strategy (channels, target, and promotion). Together, the owners and I collaborated to develop the rebrand. The direction aimed to take on the personality of a true lion, king of the jungle, and owner of the grit it takes to get to the top.

AUGUST 2013 - MAY 2016

GENTLE BEN'S BREWING CO.

College Bar/Restaurant/Night Life

MARKETING MANAGER

With increased responsibility and freedom to employ different marketing strategies, I launched a brand campaign, called "BensLife," which became the name for the Gentle Ben's community, among middle-aged and elder Tucsonans, and students at the University of Arizona. Designed print material for events, advertisements, menus, and promotional material for that boasted over 800 customers in a 4-hour period - for gelato. Designed marketing material for display ads, redesigned the company's website, and created all content social media - making Gentle Ben's Facebook Page #3, among college bar & nightlife businesses in Tucson, AZ.

JULY 2013 - DECEMBER 2013

RIDGETOP GROUP

NASA & U.S. Military Contracted Prognostics Engineering Group

GRAPHIC DESIGNER (contract)

Working closely with the Electrical Engineers and Project Manager that were developing confidential technologies for critical environments, I designed and standardized product presentation material, including, presentation slides, product brochures, and product specification sheets.

MAY 2017 - AUGUST 2020

MARKETING DIRECTOR & SOLUTIONS ARCHITECT

As the company was developing its marketing program under the name, LIVE | LOVE | OWN®, I was brought on to steer the program and manage its integrity throughout the company. I was the market researcher, data analyst, content producer, copywriter, marketing automation specialist, web developer, digital assets stickler, social media, email, and overall marketing help desk; and real estate rookie.  The Marketing program had enormous potential, but there were nuances, conflicts, resource issues, and other major challenges holding it back. After throttling the idea to shake things up with my team and owner, we began a lengthy and intense process to launch a marketing solution.

A challenging road (learning a ton), but we have begun beta tests on the new solution and our Brokers will soon have a way to make their business and daily lives easier, ten-fold.

 

Oh, the Brokers involved with the beta testing are blown away with what we've got so far!

MAY 2016 - JANUARY 2017

INJECTED MEDIA

Digital Marketing Agency

MARKETING/PROJECT MANAGER (contract)

My contract was reinstated to develop a team of marketers and oversee a few immediate project launches. Since the initial project launches, I am preparing launches for upcoming projects, managing a team young marketers, as well as client fulfillment.

MARKETING COORDINATOR (contract)

Coordinated a small creative and production team, within the agency, to develop campaigns, reports on digital marketing activity, including Facebook, Google Analytics, and MailChimp, market analysis, website development, and graphic design for print and web projects.

OCTOBER 2013 - JANUARY 2016

BARRIO BREWING COMPANY

Brewing in Tucson, AZ for over 25 years

GRAPHIC DESIGN & MARKETING CONSULTANT

Provided market research and recommendations for an expanded area of distribution. The recommendations included: identity and brand awareness, brewery tours, sales talking points, and marketing collateral at every phase and touch point.

PROFESSIONAL SKILLS

PROJECT MANAGEMENT & OPERATIONAL

AGILE METHODOLOGIES

ANALYSIS & REPORTING

ASANA - PROJECT MANAGEMENT APP

BASECAMP - PROJECT MANAGEMENT SOFTWARE

BRAND MANAGEMENT

CAMPAIGN STRATEGY

CREATIVE STRATEGY

DIGITAL ASSET MANAGEMENT

MAC OPERATING SYSTEM

MICROSOFT WINDOWS OPERATING SYSTEM

MICROSOFT OFFICE - MAC & PC

PROTUCTEEV - TASK MANAGEMENT SOFTWARE

RESEARCH REPORTING - MARKET

6/10

7/10

8/10

8/10

8/10

7/10

8/10

8/10

9/10

6/10

7.5/10

6/10

7.5/10

DIGITAL MARKETING

FACEBOOK BUSINESS MANAGER

GOOGLE ANALYTICS

HOOTSUITE

MAILCHIMP

REPORTING

SEARCH ENGINE MARKETING

ZENREACH

8/10

6/10

8/10

6/10

7.5/10

3/10

8/10

CREATIVE & DEVELOPMENT

ADOBE CC DREAMWEAVER

ADOBE CC ILLUSTRATOR

ADOBE CC INDESIGN

ADOBE CC MUSE

ADOBE CC PHOTOSHOP

COPYWRITING

CSS 3

HTML 5

JAVASCRIPT

WIX.COM - WEBSITE BUILDING

WORDPRESS - WEBSITE BUILDING

7/10

9/10

9/10

3/10

9/10

5/10

8/10

5/10

3/10

8/10

7/10

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