THE JESTER BRINGS NANO MAGIC TO ALL
EVERY BRAND NEEDS A FACE, EVERY FACE NEEDS A VOICE. LET'S BRING IT TO LIFE!
marketing strategy • brand strategy • creative strategy • packaging strategy
brand lead • creative lead • commercial script creative/writer • agency lead
Nano Magic is a “re-startup” with a deep portfolio of products trusted and vetted by opticians and the US Navy Seals. The company established as Nano Magic in 2019 and was immediately thrown into the fire to produce; not paying much attention to its brand’s integrity.
As I came on board, in early 2021, I quickly realized the disjointed identity and lack of brand voice. And through analysis of the market, there was an obvious positioning for a Jester to stake its claim.
In early 2022 the Jester began to come to life. I revamped its brand strategy and led creative with the help of several agencies to bring life to the brand across all channels.
To the tune of Dollar Shave Club’s first commercial, the production of our 2-minute “Our Balls Are Smaller…Nanotech-Powered Balls” ad has been my proudest work. As the Jester continues to profess his place in the market, we plan to disrupt industry giants like RainX, Windex, and Clorox, by shouting we’re “better than all your X’s”.