ECO ENERGY

As a fully comprehensive corporate identity project, I made decisions on HQ and manufacturing locations, advertising and promotional strategy, and identity design. I won a Best in Show ADDY Award for the Eco Energy graphic logo as well as a Silver ADDY Award for the Corporate Identity & Graphic Standards manual. This was my first taste of building a brand. Fittingly, it became my benchmark for every campaign thereafter. Why not aim for a gold every time?