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DEAD DAY EVE SEMESTERLY BRANDING
AWARD WINNING PROJECT IN CORPORATE BRANDING
logo design • corporate identity & graphic standards • promotional products
branded campaign • marketing strategy • ADDY Best of Show • Gold ADDY award
As a fully comprehensive corporate identity project, I made decisions on HQ and manufacturing locations, advertising and promotional strategy, and identity design. I won a Best in Show ADDY Award for the Eco Energy graphic logo as well as a Silver ADDY Award for the Corporate Identity & Graphic Standards manual. This was my first taste of building a brand. Fittingly, it became my benchmark for every campaign thereafter. Why not aim for a gold every time?
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